The founding premise was simple and slightly unfashionable — that a brokerage should make its money by helping agents close more business, not by charging them more to stay. Every structural decision since has followed from that. It’s why we stayed independent rather than buying a franchise. It’s why our fee sheet has stayed short. And it’s why our brokers still work transactions themselves instead of only managing.
Our tagline is “A smarter, more professional move.” It was written for our clients. It applies just as well to the agents deciding where to hang their license.
